Another year, another Charity Bike Ride for Alpha Crew. All to raise funds for the incredible British Heart Foundation. Here’s our round-up of our journey from London to Cologne.

Why We Ride

Four years ago, we lost a cherished member of our crew, Hassan Elabbady. Hassan wasn’t just a colleague - he was family. His passing left a lasting impact on all of us, and ever since, we’ve been committed to honouring his memory by raising funds for the British Heart Foundation, a charity dedicated to life-saving cardiovascular research.

What started as a tribute has now become an annual tradition - one that brings us together as a team with a shared purpose beyond work.

The Challenge: London to Cologne

From 2nd to 5th May 2025, we set out on our most ambitious ride yet: cycling 400 miles from London to Cologne in just four days.

It was a huge test of stamina, determination and teamwork. Covering 100 miles a day, we pushed through fatigue, unpredictable weather, and unfamiliar routes..

Highlights from the Ride

Four days. 400 miles. One unforgettable journey.

The ride took us through a mix of terrains, weather conditions, and mental states - from early morning starts to late-day finishes, there were moments of grit, laughs, and team spirit throughout. Some parts were smooth, others seriously tough. But every mile got us closer to Cologne, and closer to our goal of raising funds for life-saving research.

Along the way, we navigated cities, countryside, and everything in between - pushing through fatigue, unexpected challenges, and the physical limits of long-distance cycling. There were plenty of snacks, a few sore legs, and an overwhelming sense of pride as we crossed the finish line.

Total Raised (So Far!)

Thanks to the generosity of everyone who donated, shared our story or cheered us on, we’ve raised £1.4k (and counting!) for the British Heart Foundation. We are so incredibly grateful for every single donation and all the support we have received. If you haven’t donated yet, there’s still time.

What This Means

Every pound raised goes towards vital research, prevention and education. It helps save lives - and it ensures that Hassan’s name lives on in a way that makes a real impact.

This wasn’t just about the physical challenge. It was about coming together for a cause that matters deeply to all of us.

Thank You

To everyone who supported us - whether by donating, spreading the word, or sending us encouragement - thank you.

We couldn’t have done it without you.